Hello

Hi I’m Yvonne, a conceptual senior art director.
I have more than 20 years’ experience in the ad industry and what drives me, beyond winning awards, is opportunities for brand creation, re-invention and loyalty building based on customer insights.

I am a curious person. My curiosity has led me to pursue various interests outside of advertising. On top of my Art and Design diploma,
I also have a degree in Chinese language and literature, A filmmaking diploma and a certification in traditional Chinese medicine.

I know basic Japanese and have studied Chinese scriptwriting, as well as
yoga and meditation.

I know that I can contribute with my extensive experience and sense of passion. Hope to hear back from you.

BIO

Chinese copywriter/Snr Art Director/Designer/TVC Film Director

With over 20 years of experience in the advertising industry, Yvonne possesses extensive familiarity
with service and retail accounts. She has had international exposure, having worked in Taipei
and in Shanghai as a Creative Group Head and Creative Director respectively.

Over the years, she has served a wide range of clients, large and small across various
industries and countries. Some of the brands she has worked on included DBS Bank, Citibank,
Fubon Bank Taiwan,City development Ltd, Far East Organisation, SEB Group, Winner Food UK, NTUC,
NIKE, Samsung, Tiger Beer, Pokka, Unilever, P&G, Gatsby, Canon, Sony, Cisco, China Mobile, Nissan,
Yu Ren Sheng etc etc.

Past Agency:
Euro RSCG, Publicis, Leo Burnett, JWT, Dentsu Mandate, Cam Asutsu, Funtastic International, Inc, Pictureworks.

Key Achievements: Times Asia Pacific Awards, Times Advertising Awards,
Times International Chinese Advertising Awards, New York Festival, Creative Circle Awards, LongXi Awards.

Academic Background
Diploma In Graphic Design - Malaysian Institute Of Arts (Kuala Lumpur)
Bachelor's Degree In Chinese Language & Literature - Peking University (Beijing/Singapore)
Script writing - MediaCorp, Singapore
Diploma In Filmmaking - New York Film Academy (London)
Art, Design & Communications - Central Saint Martins, London
D&AD Summer Workshop, London